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Edinburgh Business School MBA AUC Academic Partner Strategic Planning Module 7 Making Choices among Strategies Instructor: Moataz Darwish, MBA The Model SP Mod 7 – Moataz Darwish 2 Contents 1. 2. 3. 4. 5. A Structure for Rational Choice Strengths, Weaknesses, Opportunities and Threats Generic Strategies Identifying Strategic Variations Strategy Choice SP Mod 7 – Moataz Darwish 3 What is Strategy? What is Strategy? Workshop – 30 mins SP Mod 7 – Moataz Darwish 4 A Structure for Rational Choice Analyses of choice: investigate the structures within which choices are made among competing options. Analysis: identify many relevant factors estimate their relative importance, thus providing the basis on which an informed choice can be made. BUT, NO course of action is generated yet. SP Mod 7 – Moataz Darwish 5 Contents 1. 2. 3. 4. 5. A Structure for Rational Choice Strengths, Weaknesses, Opportunities and Threats Generic Strategies Identifying Strategic Variations Strategy Choice SP Mod 7 – Moataz Darwish 6 Strengths, Weaknesses, Opportunities and Threats ETOP & SAP can be combined together to identify where matches occur between the two  SWOT SWOT analysis is an essential first step in: Assessing what the company needs to do to protect its current market position, And in identifying potential strategic thrusts which can capitalise on company strengths and market opportunities. It is not always a simple matter to categorise factors and recognise opportunities and threats for what they are; That is why it is so important to understand the core disciplines and be able to think through the implications of market information. SP Mod 7 – Moataz Darwish 7 Strengths, Weaknesses, Opportunities and Threats Government decision to reduce investment in railways and increase investment in the road network; one of the main markets for the new engine control is in very large trucks. A threat is the relaxation of trade barrier

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