A BIG DATA CHEAT SHEET: THE BIG PHARMA EDITION TAMARA DULL, DIRECTOR OF EMERGING TECHNOLOGIES C o p yrig ht © 2 0 1 2 , S A S I ns titute I nc . A ll rig hts re s e rve d . Big data is not new. Copyright © 2012, SAS I ns titute I nc . All rights res erved. PATIENT RECORDS HOSPITAL ADMISSIONS FINANCIAL DATA INSURANCE DATA SCHEDULING DATA EMAIL PDF FILES SPREADSHEETS WORD PROCESSING DOCUMENTS RFID TAGS GPS WEB LOG DATA PHOTOS SATELLITE IMAGES SOCIAL MEDIA DATA RESEARCH DATA FORUMS LAB RESULTS VIDEOS CLINICAL TRIALS MOBILE DATA WEBSITE CONTENT MARKETING DATA AUDIO FILES OPEN DATA 20% 80% HERE’S OUR 3-4-5 PLAN:  3 Definitions  4 Trends  5 Questions C o p yrig ht © 2 0 1 2 , S A S I ns titute I nc . A ll rig hts re s e rve d . 3 DEFINITIONS C o p yrig ht © 2 0 1 2 , S A S I ns titute I nc . A ll rig hts re s e rve d . THE DEFINITIONS BIG DATA ―Big Data refers to electronic health data sets so large and complex that they are difficult (or impossible) to manage with traditional software and/or hardware; nor can they be easily managed with traditional or common data management tools and methods… Volume, Velocity, and Variety—often referred to as the three V’s of Big Data— capture the true meaning of Big Data.‖ SOURCE: Frost & Sullivan: “Drowning in Big Data? Reducing Information Technology Complexities and Costs for Healthcare Organizations” Copyright © 2012, SAS I ns titute I nc . All rights res erved. ―That amount of data or complexity which puts you out of your comfort zone.‖ Paul Kent VP of Big Data SAS Institute THE DEFINITIONS HADOOP Is it a project… …or an ecosystem? NOTE: Hadoop is not synonymous with big data Copyright © 2012, SAS I ns titute I nc . All rights res erved. THE DEFINITIONS DATA LAKE ―A data lake is a storage repository that holds a vast amount of raw data in its native format, including structured, semistructured, and unstructured data. The data structure and requirements are not defined until

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