i 3rd Edition Intermediate Business English Course Book David Cotton David Falvey Simon Kent ,I, = FT - PEARSON Longman FINANCIAL TIMES scanned for Paul Jennings UNIT 1 BRANDS C) page 6 UNIT 2 TRAVEL C) page 14 UNIT3 CHANGE C) page 22 DISCUSSION Talk about your favourite brands Talk about your travel experiences Discuss attitudes to change in general and at work TEXTS listening: An interview with a brand manager Reading: Building luxury brands - Financial Times Listening: An interview with a sales director of a hotel chain Reading: What business travellers want - Financial Times Reading: Mercedes, shining star￾Financial Times listening: An interview with a management consultant WORKING ACROSS CULTURES: 1 SOCIALISING REVISION UNIT A UNIT 4 ORGANISATION C) page 36 UNIT 5 ADVERTISING C) page 44 UNIT6 MONEY C) page 52 DISCUSSION Talk about status within an organisation Discuss authentic advertisements 00 a Quiz and discuss attitudes to money TEXTS Reading: A successful organisation - Financial Times listening: An interview with a management consultant Reading: A new kind of campaign - Financial Times listening: An interview with a marketing communications executive listening: An interview with an investment director Reading: An inspirational story - Sunday Times LANGUAGE WORK Words thaI go with brand. product and market Present simple and present continuous British and American travel words Talking about the future Words for describing change Past simple and present perfect LANGUAGE WORK Words and expressions to describe company structure Noun combinations Words and expressions for talking about advertising Articles Words and expressions for talking about finance Describing trends WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS REVISION UNIT B SKILLS CASE STUDY Taking part in Hudson Corporation: meetings Decide how a luggage manufacturer can protect its brand Writing: e-mail Telephoning: 8TS: Retain a travel making agent's key client arrangements Writing: e-rnail Managing meetings Acquiring Asia Entertainment: Solve the problems arising from a recent merger Writing: action minutes C) page 30 � page 32 SKILLS CASE STUDY Socialising: InStep's relocation: introductions Decide on the and networking relocation site of a shoe manufacturer Writing: e-mail Starting and Alpha Advertising: structuring a Develop an presentation advertising campaign Writing: summary Oealing with figures Make your pitch: Present a new idea to investors Writing: e-mail C) page 60 C) page 62 WRITING FILE SOCIAL-CULTURAL GAME ACTIVITY FILE C)page 126 C) page 132 � page 134 scanned for Paul Jennings languagedownload.ir UNIT7 CULTURES =:J page 66 UNIT8 HUMAN RESOURCES =:J page 74 UNIT9 INTERNATIONAL MARKETS =:J page 82 DISCUSSION Discuss the importance of cultural awareness in business Talk about job interviews Discuss the development of international markets TEXTS Listening: An interview with the manager of a cultural training centre Reading: Culture shock￾Finance Week Reading: Women at work￾Thanh Nien News listening: An interview with an international recruitment specialist Reading: Trade between China and the US - Chino Doily, Reuters Listening: An interview with an expert on negotiating LANGUAGE WORK Idioms for talking about business relationships Advice, obligation and necessity Expressions for talking about job applications -ing forms and infinitives Words and expressions for talking about free trade Conditions WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY REVISION UNIT C UNIT 10 ETHICS =:J page 96 U NIT 11 LEADERSHIP =:J page 104 UNIT 12 COMPETITION =:J page 112 DISCUSSION Discuss questions of ethics at work Discuss the qualities of good leadership Do a quiz on how competitive you are TEXTS Reading: The ethics of resume writing￾Business Week Listening: An interview with the director of an environmental organisation Listening: An interview with the managing director of an executive recruitment company Reading: Leading L'Oreal - Financial Times R

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