Start With Why (Bắt đầu với câu hỏi Tại sao) - Simon Sinek
Cuốn sách khám phá cách các nhà lãnh đạo truyền cảm hứng hành động bằng cách bắt đầu với câu hỏi 'Tại sao'. Tác giả Simon Sinek giới thiệu mô hình Vòng tròn Vàng để xây dựng tầm nhìn và thu hút sự trung thành của nhân viên và khách hàng.
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START WITH WHY HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION SIMON SINEK PORTFOLIO PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R ORL, England Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park,New Delhi- 110017, India Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England First published in 2009 by Portfolio, a member of Penguin Group (USA) Inc. 7 9 10 8 6 Copyright © Simon Sinek, 2009 All rights reserved "The Sneetches" from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and copyright © by Dr. Seuss Enterprises, L.P. 1953,1954,1961, renewed 1989. All rights reserved. Used by permission of Random House Children's Books, a division of Random House, Inc. and International Creative Management, Inc., agents for Dr. Seuss Enterprises, L.P. LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA Sinek, Simon. Start with why: how great leaders inspire everyone to take action / by Simon Sinek. p. cm. Includes bibliographical references and index. ISBN 978-1-59184-280-4 1. Leadership. I. Tide. HD57.7.S549 2009 658.4*092—dc22 2009021862 Printed in the United States of America Set in Minion Designed by Victoria Hartman Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored
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- Document name
- Start With Why (Bắt đầu với câu hỏi Tại sao) - Simon Sinek
- Author (in document)
- Simon Sinek
- Content
- Cuốn sách 'Start With Why' của Simon Sinek nhấn mạnh tầm quan trọng của việc bắt đầu bằng 'Tại sao' (mục đích, lý do) thay vì 'Cái gì' hay 'Làm thế nào'. Tác giả giới thiệu mô hình 'Vòng tròn vàng' và giải thích cách các nhà lãnh đạo vĩ đại sử dụng lý do cốt lõi để truyền cảm hứng và tạo dựng lòng tin, thúc đẩy mọi người hành động.
- Table of contents
- Introduction: Why Start with Why?
- PART 1: A WORLD THAT DOESN'T START WITH WHY
- 1. Assume You Know
- 2. Carrots and Sticks
- PART 2: AN ALTERNATIVE PERSPECTIVE
- 3. The Golden Circle
- 4. This Is Not Opinion, This Is Biology
- 5. Clarity, Discipline and Consistency
- PART 3: LEADERS NEED A FOLLOWING
- 6. The Emergence of Trust
- 7. How a Tipping Point Tips
- PART 4: HOW TO RALLY THOSE WHO BELIEVE
- 8. Start with WHY, but Know HOW
- 9. Know WHY. Know HOW. Then WHAT?
- 10. Communication Is Not About Speaking, It's About Inspiring
- Pages
- 271 pages
- Uploaded by
- Giang Le
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