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Keith G. Lumsden . FRSE !" # $%&' # % $%&' (" )*%+ ,-/0,, ,/ 1,, 1 Keith Lumsden ! # $%&' # % $%&' (" )*%2Keith G. Lumsden . .Edinburgh 1Heriot3Watt 4 3 45 6 % 5 1Edinburgh Business School 7%"8 $ 9 %:" 7%"8 $ # % $%&' ; : < = > ? @ A C" D $ Lumsden #A % .:D I J 7%"8 $ 9 %M D NO" + 1% P % Stanford P%#D % % 14QT ;*% UV N5@# XDY %< D Z 17%"8 $ # % 4 ? @ [<DY # 4% :@# \* N" ]== N # ^_ 7Y `j# .U k%& " $% %2 4% " 14%% "p 14Z%2 D . #2 4QM Z%@ 0 C" 5)5 % %\A%#q v jT % 14%w xD ( %&! A N y zU p 1%_#pZ D 4%@+ N {:#A %| %+ ;wT: 6 N% }%2Y " 4% T ~ ~ %T# Lumsden .$5" %" 4% ' ~ %& #A C 5 9 C P ]A :# M&: Lumsden [ #D # 4% T C American Express
%5 Y • Barclays Bank :A ) %A • British Petroleum #A #5A • British Telecom U #5A • Digital Equipment Corporation CT5 A [:55 ;# M5 • Hewlett3Packard % %A [ 6 • IBM Y A Y • Marks and Spencer :D Y % • Morgan Guaranty # % C • Rolls3Royce 5 ) • Volvo Transport 4 U P • Ron : % Donald Mackay % % Richard Attiyeh " %T#5 $% %:# C" < 5 [5 Alex Scott 4D Y Charles Ritchie T#5 ) %TU Alan Peacock A CY McKinnon . N% ?@ V6 (" N&@ # Geoff Wyatt EC3A1.23II
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Arab International Education Sayegh building Zouk Mosbeh Kasrouan Lebanon Tel: +961 9 222 827 +961 9 224 827 Fax: +961 9 224 828 Website: www.ebsarabworld.com First published in Great Britain in 2003 © Keith Lumsden 1990‚ 2002‚ 2003 The right of professor Keith G. Lumsden to be identified as Author of this Work has been asserted by him in accordance with the Copyright‚ Designs and Patents Act 1998. ISBN 9953004080 British Library Cataloguing in Publication Data A CIP catalogue record for this book can be obtained from the British Library. Release EC A1.21/2011 New Edition 2011 All rights reserved; no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise without the prior written permission of the Publishers. This book may not be lent‚ resold‚ hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published‚ without the prior consent of the Publishers. The publisher’s policy is to use paper manufactured from sustainable forests. IV
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