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Business Intelligence Trends 商業智慧趨勢 商業智慧導入與趨勢 (Business Intelligence Implementation and Trends) 1012BIT08 MIS MBA Mon 6, 7 (13:10-15:00) Q407 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/ 2013-05-27 1 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 1 102/02/18 商業智慧趨勢課程介紹 (Course Orientation for Business Intelligence Trends) 2 102/02/25 管理決策支援系統與商業智慧 (Management Decision Support System and Business Intelligence) 3 102/03/04 企業績效管理 (Business Performance Management) 4 102/03/11 資料倉儲 (Data Warehousing) 5 102/03/18 商業智慧的資料探勘 (Data Mining for Business Intelligence) 6 102/03/25 商業智慧的資料探勘 (Data Mining for Business Intelligence) 7 102/04/01 教學行政觀摩日 (Off-campus study) 8 102/04/08 個案分析一 (SAS EM 分群分析)： Banking Segmentation (Cluster Analysis – KMeans using SAS EM) 9 102/04/15 個案分析二 (SAS EM 關連分析)： Web Site Usage Associations ( Association Analysis using SAS EM) 2 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 10 102/04/22 期中報告 (Midterm Presentation) 11 102/04/29 個案分析三 (SAS EM 決策樹、模型評估)： Enrollment Management Case Study (Decision Tree, Model Evaluation using SAS EM) 12 102/05/06 個案分析四 (SAS EM 迴歸分析、類神經網路)： Credit Risk Case Study (Regression Analysis, Artificial Neural Network using SAS EM) 13 102/05/13 文字探勘與網路探勘 (Text and Web Mining) 14 102/05/20 意見探勘與情感分析 (Opinion Mining and Sentiment Analysis) 15 102/05/27 商業智慧導入與趨勢 (Business Intelligence Implementation and Trends) 16 102/06/03 商業智慧導入與趨勢 (Business Intelligence Implementation and Trends) 17 102/06/10 期末報告1 (Term Project Presentation 1) 18 102/06/17 期末報告2 (Term Project Presentation 2) 3 Outline Business Intelligence Implementation Business Intelligence Trends Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses 4 Business Intelligence Implementation 5 Business Intelligence Implementation CSFs Framework for Implementation of BI Systems Yeoh, W., & Koronios, A. (2010). Critical success fac

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