Facebook:@ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 1 TABLE OF CONTENT TABLE OF CONTENT....................................................................................................1 LIST OF TABLES AND FIGURES ...............................................................................5 LIST OF ABBREVIATIONS ..........................................................................................7 ACKNOWLEDGEMENT................................................................................................8 ABSTRACT ........................................................................................................................9 CHAPTER 1: INTRODUCTION ...................................................................................1 1.1. Rationale of the study..................................................................................1 1.2. Aims of the study .........................................................................................2 1.3. Scope of the study ........................................................................................2 1.4. Structure of the study..................................................................................3 CHAPTER 2: LITERATURE REVIEW.......................................................................4 2.1. Culture and organizational culture ...........................................................4 2.1.1. Definition of culture..............................................................................4 2.1.2. Organizational culture .........................................................................5 2.1.2.1. Definition.............................................................................................5 2.1.2.2. Types of organizational culture...........................................................6 2.1.2.3. Levels of organizational culture ..........................................................9 2.1.2.4. The impact of strong organizational culture on the development of a corporation/organization .................................................................................13 2.2. Job satisfaction...........................................................................................14 2.2.1. Definition .............................................................................................14 2.2.2. Job satisfaction theory........................................................................15 2.2.2.1. Hierarchy of Needs............................................................................15 2.1.2.2. The Two-Factor Theory.....................................................................17 2.2.2.2. Job Characteristic Model...................................................................18 2.3. Relationship between organizational culture and employee’s job satisfaction ............................................................................................................19 2.3.1. Positive organizational culture and employee’s job satisfaction....20 2.3.2. Negative organizational culture and employee’s job satisfaction ..22 CHAPTER 3: DATA AND METHODOLGY............................................................24 3.1. Data .............................................................................................................24 3.1.1. Data sources.........................................................................................24 3.1.2. Data collection and sampling method...............................................25 3.2. Research methodology ..............................................................................26 Facebook:@ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 2 CHAPTER 4: EMPRICAL FINDINGS ......................................................................28 4.1. An overview of Vietcombank ...................................................................28 4.1.1. General Information.......................