描述

Strategic Planning Module 1 Introduction to Strategy, Planning and Structure Instructor: Moataz Darwish, MBA Contents 1. 2. 3. 4. 5. 6. Strategic Planning: The Context What Is Strategic Planning? The Process of Strategy and Decision Making Business and Corporate Strategy The Development of Strategic Ideas Is Strategic Planning Only for Top Management? 2 Strategic Planning: The Context Strategic planning is usually the capstone course in MBA courses. Core courses: Organizational behavior Economics Marketing Finance Accounting Project management Strategic planning One thing is certain: strategic planning is not independent of the other core disciplines. 3 Contents 1. 2. Strategic Planning: The Context What Is Strategic Planning? a. b. c. d. e. f. g. 3. 4. 5. Managers’ Definitions of Strategy Academic Definitions of Strategy Three Approaches to Strategic Planning i. The Planning Approach ii. Emergent Strategy iii. Resource Based Strategy Rittell’s Tame And Wicked Problems The Origins of Strategy and Tactics Strategy and the Scientific Approach Strategic Planning and Strategic Thinking The Process of Strategy and Decision Making Business and Corporate Strategy Is Strategic Planning Only for Top Management? 4 ?What Is Strategic Planning Strategic planning is a complex activity. Compare its degree of complexity with another complex activity economic policy making. 5 ?What Is Strategic Planning Managers’ Definitions of Strategy Knowing where you are going and how you are going to get there. Setting a clear set of objectives and mobilising resources to achieve them. Thinking in the long rather than the short term. Working out how to do better in the market place than your competitors. Deriving and selecting a course of action. 6 ?What Is Strategic Planning Academic Definitions of Strategy The pattern of objectives, purposes or goals, and the major policies and plans for achieving these goals, stated in such a way as to

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