Facebook: @ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 1 TABLE OF CONTENT TABLE OF CONTENT..........................................................................................................................1 INTRODUCTION ..................................................................................................................................3 CHAPTER 1 AN OVERVIEW OF FRANCHISING........................................................................6 1.1 The definition of franchising......................................................................................................6 1.2 History of the Franchise .............................................................................................................7 1.3 Types of franchising....................................................................................................................8 1.3.1 Single-unit Franchise.............................................................................................................8 1.3.2 Multi- unit franchise..............................................................................................................9 1.3.3 Area development franchise...............................................................................................10 1.3.4 Master franchising/ Regional Developer ...........................................................................10 1.4 Factors influence franchising activities...................................................................................11 CHAPTER 2 FRANCHISE OPERATION OF PIZZA HUT IN VIETNAM ...............................12 2.1 An overview of Pizza Hut.........................................................................................................12 2.1.1 Company profile..................................................................................................................12 2.1.2 Franchising network of Pizza Hut in the world.................................................................12 2.1.3 Process of conducting franchise of Pizza Hut ...................................................................14 2.1.3.1 Searching for partner and receiving business proposal ...............................................14 2.1.3.2 Consideration of franchise............................................................................................14 2.2 Franchise operation of Pizza Hut in Vietnam ........................................................................15 2.2.1 Background information of Pizza Hut in Vietnam............................................................15 2.2.2 Strategy of operation of Pizza Hut in Vietnam ..................................................................15 2.2.2.1 Marketing Mix...............................................................................................................15 2.2.2.2 Ingredients sources.......................................................................................................17 2.2.2.3 Controlling quality of product ......................................................................................18 2.2.2.4 Restaurant organization................................................................................................18 2.2.2.5 Human resources and internal organization ................................................................19 2.3 Assessment franchise operation of Pizza Hut.........................................................................20 2.3.1 Achievements.......................................................................................................................20 2.3.2 Limitations...........................................................................................................................23 CHAPTER 3 LESSONS FOR DEVELOPING FRANCHISE IN BUSINESS IN THE FIELD OF FASTFOOD IN VIETNAM..........................................................................................

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