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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker 1001 Ways to Wow the Media and Speaking Audiences By TJ Walker In an ideal world, all executives would receive just as much formal education on speaking and presenting to the media as they do formal instruction on how to write. Executives would consume books on how to present a message to an audience from cover to cover. Every speaking occasion would prompt hours and hours of rehearsal. Sadly, this never happens. This book is structured for the busy executive on the go who has an extra five minutes on a plane or train before making a speech or media appearance. This book is not meant to be read from cover to cover. Instead, it is structured so that an executive can pick the chapter or section that is most relevant to him/her at the time. For example, you are going on a radio show in one hour, so read tips on how to do a better job communicating on the radio. If you have an extra two hours, this book will be a lifesaver. But if you only have a couple of minutes before giving that all important speech, and you have time to read the first ten points on how to give a better speech, then you can also benefit by this book. Sections Your Message................................................................................................Page 1 Speeches........................................................................................................Page 4 Questions and Answers.................................................................................Page 24 Computers.....................................................................................................Page 26 PowerPoint Presentations..............................................................................Page 27 Panel Discussions..........................................................................................Page 29 Conference Calls...........................................................................................Page 30 Asking Questions..........................................................................................Page 31 Videoconferencing/Internet Video...............................................................Page 32 Media Interviews...........................................................................................Page 33 Crisis.............................................................................................................Page 41 Television......................................................................................................Page 44 Dressing for TV.............................................................................................Page 46 Taped TV Interviews.....................................................................................Page 52 Radio.............................................................................................................Page 53 Print...............................................................................................................Page 57 **Note: Special thanks to Dan Wolkenfeld for his full range of editorial assistance on this book** © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 1 Your Message 1. Focus on three key messages. No more. 2. If you try to communicate more than three points, people will remember nothing. 3. If you have more than three points, then write an article or book, but leave the extra points out of your verbal presentation. 4. If you doubt this first point, then take out a piece of paper and write down everything you remember from the last speech you watched on C-SPAN. 5. State your most important message first - don’t bury your main message. 6. A good speaker/media communicator is also a good editor. 7. If you don’t edit your story down to the three most important points, then some editor or audience member will edit your story down to the three least important points. 8. If you could write the headline and the first three sentences to your story in the newspaper, what would they be? 9. If you can’t answer this, you aren’t ready for your interview or speech. 10. Messages that come out of your mouth need to be shorter, simpler, and less complex than messages you put in press releases, columns, brochures, manuals and books. 11. Try to state your main messages in positive terms. 12. Try to sum up your messages in 30 seconds. 13. All additional time, whether it is 2 minutes or one hour should be used to flesh out your three main points via more examples and case studies. 14. When preparing your messages, avoid the temptation of gathering more and more information and facts. You likely know 100 times more information already than your audience or a reporter does. Instead, focus on narrowing and refining your message. 15. Repeat your message often using different examples, phrases, and ordering. 16. Repeat your message often using different phrases, examples, and ordering. 17. Repeat your message often using different ordering, examples, and phrases. 18. Brainstorm every possible message point you could make on your subject. Then go back and cross off all of them until you are down to three. 19. Once you have eliminated possible message points, resist the temptation of going back to that point, unless it helps flesh out one of your main message points. 20. Avoid big words when speaking. You won’t look smart; you’ll just seem like a pompous individual.
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 2 21. Abstraction is your enemy. If you are communicating abstract concepts, give extra preparation to vivid analogies and word pictures that can be visualized by your audience. 22. Don’t “dumb” you message down. It takes more intellectual rigor and discipline to communicate in one minute than it does to blab on and on for 10 minutes. 23. Questions don’t matter. The subject matters. You could waste 100 hours brainstorming on possible questions reporters could ask, of which you have zero control. Instead, focus on your key messages and answers. 24. It doesn’t matter if a reporter is smart, well prepared, or stupid and/or lazy. In fact, if you prepare properly for your interviews, the dumber the reporter the better, because you will have a greater chance of getting your quotes used. 25. A speech that READS well will sound HORRIBLE. 26. Be conversational. 27. In writing, it is OK to write sentence after sentence that starts with subjects, then links to verbs, and then objects. You will sound very dull if you talk this way. 28. Don’t dodge questions! Answer the question in eight seconds or less and then bridge back to your main message for the next 25 seconds or so. 29. If a reporter asks you a complex, detailed, five-part question, focus on answering the one question that leads you back to talking about your message points. 30. When listening to a reporter’s question (and you must listen very carefully), don’t think about how your vast database of knowledge can provide 10,000 new facts to answer every nuance of the reporter’s question. 31. Instead, focus on how you can honestly answer the question in a way that allows you to talk about one, two or three of your message points. 32. Don’t just react to the message; always initiate your own message. 33. Focus, focus, and focus on YOUR message. 34. It’s not good enough to appear interesting, witty or good looking. You must deliver a memorable message or you have failed. 35. The beauty of focusing on only three message points is that now you don’t have the pressure of trying to remember an entire cabinet file full of facts. 36. It is not important that you repeat your message word for word. 37. It is not important that you use the same examples each time you present your message. 38. It is important that you stick to the same message points over and over again. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 3 39. When appropriate, call members of your audience in advance to get their viewpoints on issues you wish to address. 40. Incorporate these views into your message. 41. Don’t guess. 42. If you are unsure, don’t say it. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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Speeches 43. Don't lean on the lectern. 44. Learn the difference between a lectern and a podium. 45. A podium is what you stand on. 46. Don’t picture your audience naked, as you may have heard or read about to deal with anxiety. Don’t picture your audience. Instead, focus on one person at a time. 47. Visualize your audience giving you a standing ovation. 48. Have a series of one-on-one conversations with people in your audience, whether it is three people or three thousand. 49. Don’t eye surf-don't have your eyes dart quickly across the room. 50. Learning how to give a good speech is even simpler that learning how to ride a bike, because you already know how to do everything needed in speaking. 51. Never give a 15-30 minute SPEECH. Instead, give a series of three minute stories that make a point. Each story should have a setting, dialogue, questions, a problem, a resolution and a point. 52. Always use a teleprompter - if you are like the President of the United States and have to give three speeches a day and have no time to rehearse. 53. If you are not the President, then NEVER USE A TELEPROMPTER. It will make you sound stiff, boring, monotone and robotic - and it will give you false confidence and make you less inclined to practice. 54. Always read a speech from a fully-prepared text - if you are like the Chairman of the Federal Reserve and any misplaced nuance may cause markets changes. 55. Never read a speech if you are anyone other than the Chairman of the Federal Reserve. If you do read a speech, you will sound boring, dull, flat, and insecure. Your audience may dislike you for boring them and implying that they are too stupid to know how to read. Better to pass out the written text. 56. Never start a speech by thanking the person introducing you. If the first thing out of your mouth is boring and utterly predictable, you are sending a message to your audience that now would be a good time for them to tune out. 57. Thank people after the speech before you take questions. 58. Don’t start by saying, “Today I’m going to talk to you about.” 59. Good speakers occasionally use notes. 60. Great speakers never use notes. 61. Horrible speakers usually use prepared full texts. 62. Do not commit a speech to memory. If you sound like you are reading a speech from the teleprompter in your brain, you will sound just as canned and phony as if you had the script in front of you.
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 5 63. Never YELL at your audience if you have a microphone. 64. Always use a microphone if you are speaking to more than 10 people. 65. Lecterns are for cowards, don’t use them. 66. After you have risen to speak, and before you have started, pause for three long beats while gazing out at the audience with a look of total confidence and ease. 67. Variety is your friend. 68. Vary the length of your sentences. 69. Vary your sentence structure - sometimes ask rhetorical questions. 70. Vary your speed, go faster, then slower. 71. Pause. 72. Vary the distance between each word. 73. Be conversational. 74. Don’t say “um,” “uh,” or “er,” to fill up space between words or sentences. This is not like first grade where you have to color every inch of the paper or you receive a frown from your teacher. 75. Instead of saying “um,” “uh,” or “er,” simply pause. Silence can be golden. 76. If you persist in saying “uh” while speaking, then type the word “uh” and write a read “no” symbol slash through it. Place one of these on your computer screen, one on your bathroom mirror and one on the “12” on your watch. Leave them there for a week. After a week, you should be able to catch yourself before the “uhs” pop out of your mouth. 77. You wouldn’t send out a letter to an important client that hadn’t been spell- checked, edited and reviewed, so don’t be so cavalier with your spoken word. Videotape your speech in advance and then review it sentence by sentence. Get rid of the stuff you don’t like and doesn’t address your key messages. 78. If you don’t have time to do a video rehearsal of your speech, then create an audio recording and listen to it. 79. If you don’t have time to do an audio rehearsal, then stand in front of a mirror and do a rehearsal. 80. If you don’t have time to do any rehearsal, then you don’t have time to do a speech, so don’t do it. 81. The best way not to be nervous is to speak at every opportunity you can - at every meeting, at the dinner table, a toast at a wedding. 82. If you are an interesting speaker, a 5 hour speech can seem too short. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 6 83. If you are a boring speaker, a 2-minute speech can seem too long. 84. No, you do not have to start a speech by telling a funny story. 85. Don’t tell “jokes.” 86. If you do tell a joke, don't announce it by saying things like “here's a funny story...” 87. Don’t start by saying “a funny thing happened on the way over here tonight” unless it really happened, and it was funny. 88. Don’t use humor from some book you checked out at the library. 89. If you are naturally funny, incorporate your natural humor into your presentation. 90. If you have told a personal story that tells something about you to friends, and they all laughed, you may wish to incorporate this into a presentation if it helps make a point. 91. If your humor doesn’t have a point to it, then you are just trying to be a comedian and people will compare you to Jerry Seinfeld and other famous comedians - and you won’t seem very funny in comparison. 92. Only use humor if it makes a point. 93. If you aren’t a funny person with your friends and family, then don’t try to be funny for the first time when giving a speech. 94. If you are trying to use humor, timing is everything. 95. Timing is most often a function of pausing properly. 96. Avoid carbonated drinks before speaking - they will make you belch. 97. Don’t start speaking until everyone has stopped speaking. 98. Don’t be afraid to ask people to leave the room if they need to talk. 99. When speaking to smaller audiences let people ask questions throughout the presentation, don’t force people to wait until the end 100. Move your face. (your eyebrows, mouth, and forehead) 101. Move your hands. 102. Move your head. 103. Move your feet. 104. Don’t rock back and forth in a consistent manner-you’ll seem nervous. 105. Don’t put your hands in your pockets. 106. Don’t rest your hands on a lectern. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 7 107. Don’t bite your lips. 108. Don’t play with your jewelry. 109. To be a great athlete or artist you need to have real talent. But you can be a very good speaker without any innate skill. 110. If you come across better during question and answer sessions than you do during the speech, then you need to copy what you are doing in Q & A and do it during your speech. 111. After your speech is over, ask people to tell you all the points they remember. 112. People won’t remember much. 113. Be excited about something you have to say. 114. Show some passion. 115. Don’t button your jacket while you are walking up to the stage to speak. 116. Button your jacket while you are seated. 117. Shine your shoes. 118. Make sure your shoes don’t have holes in their soles. If you are up on a stage, people will see the bottoms of your shoes. 119. Don’t finish your speech while walking back to your seat. 120. If you eliminate all of the things nervous people do when they speak, no one will ever know you are still nervous. 121. If you want to be a great speaker, study every speaker you can find - watch C- SPAN. 122. When you are in an audience and everyone is laughing or attentive, figure out why and take notes. 123. Ask your friends who they like to hear speak and why. 124. Don’t drink milk right before you speak. It will make your mouth have extra mucous and it will be harder to talk. 125. Don’t drink coffee before you speak. You don’t need extra caffeine or milk. 126. Don’t bore your audience. 127. Never start a speech by apologizing for some inadequacy. 128. “Read” your audience. You should look at their eyes and faces. Are they looking at you and nodding? Or looking down and doodling? © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 8 129. If you are running short on time, don't start speaking faster to “squeeze it all in.” You might as well start speaking “gibberish” because your audience will absorb nothing you say. 130. Bullet point lists work well on paper, and even some books (like this one), but they don't make a speech. 131. If you have a list of favorite writers, then develop a list of favorite speakers. Study them, analyze them, listen to their audios, and watch them on video. 132. Bring an element of joy to your speaking opportunities. If it's not fun for you, it won't be fun for your audience. 133. You don't have to rehearse as long as you give the same speech every day for a year. 134. The sad reality is that if you give a speech to 50 or more people, at least three will always come up to you to tell you “great speech.” They will do this no matter how lousy or boring you were. 135. Abstract feedback on your speech like “you were great,” is almost worthless except that it can help build your confidence for the next speech. 136. When someone tells you they loved your speech, ask them exactly what part they loved about your speaking and EXACTLY what points they remembered. 137. Make mental notes on what resonated and then give greater emphasis on those parts in the next speech. 138. If the people who came up to you and told you how great you were can't name any specific message points you were trying to deliver, rest assured, you failed completely in your speech delivery, no matter how many nice things an audience member is saying. 139. We all love compliments, but remember that some people will compliment anyone after a speech because they have a secret agenda: wanting a job, trying to get you as a client, wanting a date from you, or wanting to seem important by talking to the speaker. 140. Most people will lie to you and tell you that you were great after a speech because they don't want to insult you and they wouldn't want criticism of their own speaking. 141. Ask audience members, especially friends, who have complimented you after a speech to name one area where they think you could improve for your next speech. 142. This provides them with a graceful way of pointing out your weaknesses. 143. Compliments to speakers are almost worthless unless they are highly specific. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 9 144. Whenever possible, get members of your audience to provide written anonymous critiques and reviews of your speeches. People will be more honest and you will get higher quality critiques. 145. Always make yourself available as a last minute substitute speaker. 146. Let your colleagues and friends know that you like to give speeches and you appreciate any speaking opportunities they can send your way. 147. If you are wearing a suit jacket, button it. 148. If your jacket is too tight, people will ignore your message and will instead place wagers on how many people will be injured when your buttons pop off. 149. Focus on your message, your stories, your audience; and the length of your speech will take care of itself. 150. Don’t wear tinted glasses. 151. Create a list of speaking goals for yourself along with a timeline. 152. Don’t tell the audience more than they want to know. 153. Know when to end. 154. Be confident. 155. If you can't be confident, then appear confident. 156. Build your confidence by listening and reading about praise of your speaking. 157. Don't pass out handouts just because everyone else does. 158. You don't want to give people an excuse not to look at you and pay attention to you. 159. Use handouts if you have a few concepts that can only become clear if they are conveyed visually. 160. Make sure your handout materials are free of misspellings. 161. If you are using handouts, make sure you have enough copies for everyone in the audience. 162. Whether you are a CEO of a public company, an entrepreneur seeking venture capital or a street preacher, never forget that speaking is primarily about conveying positive emotions between you and your audience. 163. Don't try to survive every speech, try to improve every speech over the last one. 164. Your colleagues and competitors spent on average 12, 16, or even 20 years on daily instruction on how to write well in school, but most of them never received more than 15 minutes on how to speak well. This is an opportunity for you © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 10 because it means that with only a little time and effort, you can shine above your competitors. 165. If you are in a fascinating conversation, you are “in the moment.” You aren't thinking about what you are going to say five minutes from now. If you want to be a great speaker, you must learn how to be “in the moment.” 166. Nervousness is inversely related to preparation. 167. Relaxation techniques - tense each body part (one at a time) for five seconds before you speak. 168. If you are incredibly nervous, as a last resort, ask your doctor to prescribe a drug know as a “beta blocker.” 169. Know what you are talking about. 170. Practice. 171. Practice. 172. Practice. 173. Walk around the room before you speak (while it is empty) and touch the chairs. Get comfortable with the room. 174. Don't speak on an empty stomach. 175. Don't drink alcohol before you speak. 176. Stay away from smoke before you speak. 177. If you hint that the only reason you are giving a speech is because you have to, then the audience will tune you out. Would you enjoy a date with someone who showed up only because he/she “had” to? 178. Don't smoke pot before you speak. 179. Internalize your message in your gut. 180. Read every book you can find on making speeches. 181. If you get loud feedback from your microphone, quickly turn it off, walk further away from the speakers, then turn the microphone back on. 182. Have a strong close. 183. When you are done, take a step back and give a nod - no words have to be spoken. 184. If people are applauding when you finish your speech, nod and say thank you. 185. Don't eat a big meal before speaking, it will make you sleepy. 186. Don't eat sugary desserts, they will thicken your saliva. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 11 187. If you are told your speech must shrink from 20 minutes to ten, don't panic. And don't rush. 188. Simply make fewer points and tell fewer stories. 189. If you repeat yourself in an interesting way constantly using different examples, facts and anecdotes, no one will ever accuse you of repeating yourself too often. 190. A speech is not a press release. 191. A speech is not a column. 192. A speech is not a book. 193. A speech is not a brochure. 194. A speech has very little to do with any printed medium. 195. Relax. 196. Focus on the audience, not yourself. 197. There is nothing virtuous about “thinking on your feet” when used as an excuse not to prepare in advance. 198. To seem like you are great at “thinking on your feet,” plan and practice well in advance. 199. If you actually have to think on your feet, it means you were too lazy or busy to think in advance. 200. Have good, smooth transitions between your stories. 201. If you consistently bore people when you give your speech, but enthrall them when you answer questions, then change what you are doing. Next time you give a speech, simply ask yourself questions and then answer them in the same lively way you always do - and dispense with the “formal speech.” 202. It is Ok to read a speech if you are testifying before a congressional subcommittee and there are no media present and all of the members of Congress are ignoring you anyway. 203. If you get invited to give a speech, then speak. If you get invited to a reading, then read. (However, great authors don't read at their own book readings, they tell stories instead.) 204. Question your audience repeatedly. 205. Clichés are great for getting quoted in the media, but don't work when giving speeches. 206. Don’t say “last but not least.” © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 12 207. Don’t say, “I’m very pleased to be here.” The fewer numbers you use, the better people will remember what you were communicating. 208. Don't say “I’m really nervous,” even if you are. 209. If you are running short on time, don't waste even more time by saying, “wow, I'm really running short on time so...” 210. If music is being piped in, ask for it to be shut off. 211. If applicable, be prepared to start your speech early--the previous speaker might not have arrived. 212. Make sure your pants are zipped up. 213. Ask yourself what you want to have happen after you give your speech. 214. Tape your rehearsal of your speech. 215. You will feel silly rehearsing the first time. 216. You will feel worse than silly in front of a live audience if you don’t rehearse. 217. Listen to your tape several times so it sinks in. 218. Don't write your speech in one sitting - instead, takes notes and write down anecdotes as they occur to you. 219. Say something provocative, funny, challenging, or out of the ordinary in the first 30 seconds. 220. Speak in the active voice; it is more engaging. 221. If a point you make isn't worth the time it takes to give examples for it, then it's not worth making the point in the first place. 222. When using visual aids, use color. 223. Don't try to sound authoritative by lowering your voice - that will make you harder to hear and you'll sound unprofessional. 224. Try to avoid ice in your drinks. Room temperature liquids or warm drinks are relaxing to the throat. 225. Avoid salty foods before you speak - they will make you thirsty. 226. If you are really sick before a speech - cancel. 227. Constantly edit and improve your material after every rehearsal. 228. Constantly edit and improve your speech after every speech. 229. Go to the bathroom before you speak. 230. Start on time. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 13 231. If you wait for the last few stragglers, everyone who showed up on time will think you don’t care about their time. 232. If speaking to audiences that don't speak your language as their first language, speak slower and clearer than usual. 233. Most people who think they are great speakers aren’t. 234. If your hands and underarms perspire too heavily on a regular basis, see a dermatologist regarding botox injections. 235. If you try to memorize your speech, it will only make you nervous because the chances are so high that you will get off track. 236. Instead, you should familiarize yourself with your message and your stories. 237. There are few careers that are harmed by being a great speaker. 238. If you want to have an impact on your audience, you must ask them to do something i.e., “Invest in your company today”, “Vote for your candidate”, “March to war”. 239. “Winging it” is unprofessional! 240. Create a great title for your speech that is descriptive and explains the benefits to the audience. 241. Humor should be personal and original. 242. Humor should be self-deprecating. 243. Humor should be clean. 244. Don't stand in a fig leaf position. 245. Don't put your hands together like you are praying. 246. Don't tug on various body parts. 247. Gesture with both hands, not just one hand. 248. Listen to all criticism, but don't buy it all. 249. Props - be careful. Use only when needed, not just for gags. 250. When you go to the video store, occasionally rent videos of famous historical speakers. 251. Practice your speech in front of other people, not a mirror. 252. Political conventions were destroyed when every speaker started using the teleprompter. 253. People will be watching you long before you speak, avoid any nervous or annoying actions. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 14 254. Constantly observe your surroundings before and during your speech. 255. Act as though you own the room. 256. Enjoy yourself while speaking. 257. The bigger the room you speak in, the slower you must speak. It takes time for the sound to bounce around the room. 258. Wait for everyone’s attention before you speak. 259. Speak loud enough to be heard. 260. The fewer numbers you use, the better people will remember what you were communicating. 261. Remember, your speech is not THAT important to anyone in your audience. 262. Don’t put your notes on the lectern ahead of time, someone may walk off with them. 263. A speech can not be written for you unless the speechwriter knows you very well and spends time talking with you. 264. A great speech will express at least one original thought. 265. Don't write out your speech from beginning to end - instead, try brainstorming a list of topics, ideas and stories. 266. If you bore people in the first couple of minutes in your speech, they will remember your whole speech as boring. 267. Don't ask the audience manipulative questions that insult their intelligence like, “How many of you wish you had more money?” 268. Avoid sounding cocky. 269. Don't write your speech unless you are willing to re-write it 10 times. 270. 20 minutes is a nice length for most speeches. 271. Everyday you speak to colleagues, clients and associates on areas of expertise without using notes. Public speaking should be no different. 272. Don't have a plastered smile on your face. 273. Don’t wear a silly grin. 274. Your face must be alive with expression. 275. Don't use video unless you have to. Video will take the emphasis off of you. 276. If you do have to use notes, don't use them in the first 60 seconds of your speech. 277. You can be a fabulous speaker without ever using humor or getting a single laugh. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 15 278. Use words that paint pictures. 279. Don’t be overly formal. 280. If you want to preach, go to seminary. 281. Put yourself on the side of the audience. Talk about “us” instead of “you people.” 282. If you do have to read or glance at notes, move your eyes down, not your entire head. 283. Don't just focus on friendly faces in the audience, look at as many individuals as possible, one at a time. 284. If a fly gets caught in your throat, say, “excuse me” and slowly take a sip of water. Don’t panic. 285. A disruption isn't a disruption unless it bothers you. 286. Create a profile of your audience. 287. Get glasses that aren't heavy or thick unless you want people to focus on your glasses. 288. Check the sound system in a room before you speak. 289. A warm room can put people to sleep-try to make it cooler. (70-72 degrees Fahrenheit is a nice temperature) 290. Look at the floor between your chair and the lectern, if applicable, to spot bumps, cords and other obstructions. 291. You can maximize your chances of being introduced the way you want by having two copies of a 50-word introduction prepared in 20-point type. Give a copy to the introducer in advance. When that one is lost, give the introducer the spare copy. 292. The advantage of every visual aid must be offset by the chance that the visual aid will fall apart or not work properly. 293. Eliminate empty chairs from the room - you want a full house. 294. Don't blow on the microphone. 295. Don't tap on the microphone. 296. Don’t say, “is this on?” into the microphone. 297. Don't ask, “can you hear me?” 298. Look for recognition from the back of the room. 299. If you speak a little louder than usual, you expend energy that will make you less nervous. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 16 300. Use as many one and two syllable words as possible. 301. Avoid jargon. 302. Don't use acronyms unless they are FBI, CIA or SCUBA. The audience should understand the acronyms. 303. A little slang goes a long way. 304. Pronounce words correctly - if you're not sure, look it up before the presentation. 305. Give your audience time to react to what you are saying - don't rush. 306. Know exactly why you were asked to speak to this audience. 307. Occasionally startle your audience. 308. When possible, reference something that is in the news today. 309. Write for the ear, not for the eye. 310. Minimize the use of qualifiers. (kinds, sorta, maybe) 311. Ask yourself, “What benefits will an audience member receive after listening to my speech?” 312. Don't slouch. 313. Don't be stiff. 314. Don't stare off into space. 315. Don’t obsess over your mistakes. 316. Don’t stare at a spot on the back wall. 317. Don't fiddle with a pen - you should have already written your speech and only an egotist writes down quotes from himself during a speech. 318. Your facial expressions should match the emotions of your message. 319. Your eyes are your most powerful tool with your audience. 320. If you never use your hands in normal conversation, then don't try to start using them when making a presentation. 321. Hand gestures must be in sync with your message and voice. 322. The bigger the audience the bigger your gestures and expressions and movement need to be. 323. Ask more questions of your audience. 324. Speak in visual terms. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 17 325. A good speaker realizes it is easier to speak in the nude without being embarrassed than it is to deliver a speech well by reading a prepared text. 326. When preparing notes for a speech, write down only the few essential facts and figures that can't be easily remembered. 327. If you must use notes, put them in large type on 4x6 cards. 328. Don't use a standard outline. 329. Instead, number each point successively and number each card. 330. Don’t carry the cards in your hand up to the lectern, you don't want the audience to see them. Instead, keep them in your pocket until you have arrived at your speaking spot. 331. Don’t be monotone. 332. Don’t mumble. 333. Don't drone. 334. Present information in a creative manner. 335. Find out as much as possible about your audience. Find common ground with your audience. 336. Build suspense. 337. Don’t get too technical. 338. Compliment the audience without pandering. 339. Don’t B.S. 340. Don’t be overly personal when it’s not appropriate. 341. Exercise before you speak. Exercise will energize you and help eliminate nervous tension. 342. If you don’t wish to answer questions until the end of your speech, politely and unapologetically inform the audience. 343. You want to fit in with what your audience is wearing, but it is OK to be a slight cut above what everyone else is wearing. 344. Vary your volume 345. Vary your sentence length. 346. To emphasize a point, don't yell. Instead, pause. 347. Or whisper loudly. 348. Get plenty of sleep before you speak. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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1001 Ways to Wow the Media and Speaking Audiences by TJ Walker Page 18 349. Do something out of the ordinary. 350. There's nothing wrong with ending your speech early. 351. After you’ve learned all the rules, occasionally break them. 352. The chances of being told, “You repeat yourself,” are very small. 353. The chances of no one remembering anything you say are high. 354. Develop a database of stories you can use to give a speech on a moment’s notice. 355. Conduct adequate research for your speech. 356. You aren’t going to be loved by 100% of the audience. If one person is ignoring you or sleeping, don’t obsess over it. 357. You won’t be great the first time you give a speech, but that’s OK. 358. Don’t expect to be a really good speaker until you speak at least once a month. 359. Empty your pockets so there are no bulges and no clinking noises. 360. Don’t stand in the military “at ease” position. 361. Don’t stand with your hands on your hips. 362. Don’t hold one arm as if you were walking wounded. 363. Don’t stand with your arms crossed. 364. If you ever meditate, then do it before you speak. 365. Take one last good look in a mirror before you speak. 366. If you hate your voice, get over it, it’s probably not that bad. 367. You probably just need to get used to your voice, which you can do by listening to more of your audio rehearsal tapes. 368. If you have a truly awful voice, consult a voice coach. 369. If you have a strong accent that is hard for people to understand, then consult with an accent coach. 370. Your voice does not have to sound like a network news announcer in order to be a good communication tool. 371. Learn to love your voice. 372. Don’t shift you weight back and forth from one foot to another - you’ll seem nervous. 373. Don’t rock back and forth from heel to toe - you’ll seem nervous. © TJ Walker Media Training Worldwide 110 West 40th St. New York, New York Tel: 212.764.4955 /Fax: 212.764.4956 www.mediatrainingworldwide.com DO NOT DUPLICATE WITHOUT WRITTEN PERMISSION
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