Facebook:@ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 1 GRADUATION THESIS Major: International Business Administration MARKETING ACTIVITIES IN AN CHAU PHARMACEUTICAL JOINT STOCK COMPANY Facebook:@ www.facebook.com/ i ACKNOWLEDGEMENT This graduation thesis is the result of thirteen weeks of research and writing during the last semester of my final academic year at Hanoi Foreign Trade University. It has been an interesting and learning experience. In fulfilling this thesis, I would like to give my special thanks to many people for their significant help, contribution and recommendation during my writing process. First and foremost, I am heartily thankful to my supervisor, MBA. Nguyen Duc Nhan, whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject. Secondly, special and grate thanks must go to all the managers, staffs and customers of An Chau Pharmaceutical Joint Stock Company, Ha Noi Capital for their cooperation that helped me in this study. Futhermore, I offer my regards and blessing to my family and friends who support respect during the completion of the thesis. Lastly, gratefulness is to the readers whose feedback will help much in improving the thesis. Hanoi, April 2015 Tran Thi Thanh Tam Facebook:@ www.facebook.com/ ii ABSTRACT The graduation thesis represents the results of research on marketing activities of An Chau Pharmaceutical Joint Stock Company. The purposes of this study are to identify the marketing activities of An Chau Pharmaceutical Joint Stock Company and measure factors affecting to the marketing activities. Then, base on that, some recommendations are put forward to help An Chau PJSC improve the quality of medicines and enhance the effective of marketing activities. Currently, An Chau PJSC has launched drugs in all 63 provinces and cities in Vietnam. However, due to some reasons both objectively and subjectively, it is impossible to conduct the research on marketing activities in all provinces and cities in Vietnam. Therefore, an area should be selected to be the representative for the whole country. In this thesis, Some province like Ha Noi, Nghe An, Ha Tinh, Da Nang, Hai Phong is chosen to study because it is the most convenient area for the researcher. In addition, this branchs has a huge number of customers of An Chau PJSC. Therefore, it may be given more accurate information and able to take the right actions. Questionnaires were sent out to 210 customers of An Chau PJSC in some province above but only 150 collected responses were usable.