Edinburgh Business School MBA AUC Academic Partner Strategic Planning Revision Instructor: Moataz Darwish, MBA What Is Strategic Planning? The Strategic Planning and Strategic Thinking two skills which are fundamental to strategic thinking: synthesis and evaluation. Identify the relevant models to apply to a particular issue. Weigh up the pros and cons of potential courses of action and arrive at a reasoned conclusion Introduction – Moataz Darwish 2 The SP Model 4 Rows 5 Eggs 12 Boxes SO MIIC GVC SAC W A C I F Introduction – Moataz Darwish 3 Augmented Model - summary Who Decides To Do What Analysis And Diagnoses Analysis And Diagnoses Choice Implementation OBJECTIVES Business Definition Mission Shareholder wealth Gap analysis Means and ends Ethics Profit maximisation Growth vector (Ansoff) Stakeholder map Credible, quantifiable, disaggregated, economic, Financial Principal agent CSR THE GENERAL ENVIRONMENT Macroeconomic analysis: unemployment, inflation, interest rate, exchange rate Forecasting Competitive advantage of Nations (Diamond) Environmental scanning PESTEL Scenarios INTERNAL FACTORS Value chain Shareholder value analysis Competence (resources/routines matrix) Architecture Experience curve Economies of scale Economies of scope Innovation Synergy Joint production Opportunity cost Marginal analysis Ratios Gearing Cash flow Benchmarking Human resource management Culture: power, role, task, personal GENERIC STRATEGY ALTERNATIVES SWOT Corporate strategy: Stability, expansion, Retrenchment, Combination Business C strategy: Cost leadership, Differentiation, Focus Segmentation Strategy variations Diversification: related and unrelated (Fam Matrix) Vertical integration Mergers and acquisitions Joint ventures and alliances Pricing: leadership, limit, predatory Strategy choice Risk analysis Managerial perceptions Net present value Familiarity Matrix Scenarios Break even Payback Sensitivity Game theory RESOURCES AND STRUCTURE Div

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