LUẬN VĂN THẠC SĨ CHIẾN LƯỢC NGÂN HÀNG BÁN LẺ TẠI NGÂN HÀNG AN BÌNH ABBANK STRATEGY OF ABBANK’S RETAIL BANKING DEVELOPMENT GaMBA.X0409 - Group 1 i ACKNOWLEDGEMENTS First of all, the members of Group 1 would like to thank sincerely to the ETC Training Centre, National University and Griggs International University, the United States to facilitate us to study in a practical and rewarding program. Especially, we would like to deeply thank to the teachers who taught in the program for their precious knowledge and the tutors of the class for their invaluable assistance to help our group completed this graduation exercises. The content presented in this exercise is to apply the knowledge learned in the program to analyze the state of An Binh Commercial Joint Stock Bank and to develop a retail banking strategy for the bank in the period 2011 - 2020. So, the analysis and contents in this exercise are completely of our group member’s opinions and efforts. However, due to the limit of the time, this capstone project contents may be inevitable misunderstood and flawed. Therefore, we look forward to receiving comments from the readers as well as the teachers so that we can improve our capstone project better. Best regards, GaMBA.X0409 - Group 1 ii TABLE OF CONTENT ACKNOWLEDGEMENTS ...................................................................................i TABLE OF CONTENT ........................................................................................ii LIST OF ABBREVIATION.................................................................................iv LIST OF FIGURES, GRAPHS AND TABLES ...................................................v INTRODUCTION .................................................................................................1 i. Urgency of research theme ..........................................................................1 ii. Purpose of research .....................................................................................3 iii. Research method: ........................................................................................3 iv. Structure of theme:......................................................................................3 CHAPTER I: THEORIES OF STRATEGIC MANAGEMENT........................4 1.1 General concept............................................................................................4 1.1.1 Concepts of strategy ..............................................................................4 1.1.2 Concepts of strategic management.........................................................6 1.2 Foundations of strategy ................................................................................7 1.2.1 Role of strategy .....................................................................................7 1.2.2 Types of strategy ...................................................................................8 1.3 The process of strategic management ...........................................................9 a. Process of forming strategy. .....................................................................9 b. The process of implementing strategy .....................................................11 1.4 Steps for establishing a strategy..................................................................13 1.4.1 Definition of mission, vision and core value: .......................................13 1.4.2 Analyze of external environments........................................................14 1.4.3 Analyze of internal environment..........................................................15 1.4.4 Selection of strategy ............................................................................15 1.5 Techniques for strategy analysis.................................................................16 1.5.1 PEST analysis......................................................................................16 1.5.2 Analysis of M.Porter’s five forces model