Facebook: @ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 1 TABLE OF CONTENTS INTRODUCTION........................................................................................................... 1 CHAPTER 1:...................................................................................................................3 OVERVIEW OF VTV BROADCAST AND TELECOM SERVICE COMPANY LIMITED.........................................................................................................................3 1.1 Formation and development of VTV Broadcom................................................3 1.1.1 Formation of the company...........................................................................3 1.1.2 Development of the company......................................................................4 1.2 Organizational structure.....................................................................................8 1.3 Recent business result and operation of the company......................................10 CHAPTER 2:.................................................................................................................12 ONLINE MARKETING STRATEGY OF VTVHD/T2 AT VTV BROADCOM........12 2.1 Basic concepts about online marketing............................................................12 2.2 About the new product: receiver hub – VTVHD/T2........................................14 2.3 Current online marketing situation of the new product....................................18 2.4 Results of online marketing after 2 months......................................................21 CHAPTER 3:.................................................................................................................22 EVALUATION AND SUGGESTIONS TO IMPROVE THE ONLINE MARKETING AT VTV BROADCOM................................................................................................. 22 3.1. Evaluation of current situation.........................................................................22 3.1.1 Achievements............................................................................................22 3.1.2 Limitations.................................................................................................22 3.2 Suggestions.......................................................................................................23 CONCLUSION..............................................................................................................26 Facebook: @ www.facebook.com/ S Á C H – T À I L I Ệ U T H I T U Y Ể N Trang 2 INTRODUCTION Nowadays, marketing is a key factor for every single business. Furthermore, in this era of information, the power of Internet is immeasurable and it can help enterprises to reach more customers. So besides traditional marketing, enterprises can take advantage of this powerful tool not only for having a better performance but also for reaching new potential customers. The Internet is one of the most efficient and cheapest ways to promote a company and its products. With the Internet, promoting a business can be done for a shoe-string budget. Aside from cost-efficiency, one advantage of online advertising is that there many creative and efficient ways to advertise online. The Internet is a much more flexible method to advertise compared to print or broadcast media. For example, aside from static ads, a company can create active ads with sounds, motions, etc…Ads on Internet can include links and interactive advertising features. There are also many creative ways to highlight your products online and they are often much more affordable than creating advertising on TV. The most important reason why businesses should consider using the Internet as a marketing tool is because it is an increasing important connecting method. In the next few years, more people will get connected through the Internet. The Internet has allowed people to communicate instantaneously to anybody aro