Motivation People Interaction Module 1 OB Information Random sample Stratified Data QM Confidence interval Macro Markets EC future predicted for rational choice Strategy in business context Strategy formulation detached from everyday mngt. Marginal analysis Product characteristics Market demand forgo short-term profit for long-term advantage Marketing Planning appr. Competitive advantage CEO knowledge or power to choose Analysis -> strategy decision without feedback from environment = failure Comparing profitability Analysis FIN Implementation seperate precess after strategy agreed Resource allocation Efficiency proposed strategy capable of being managed 3 planning approaches AC Managers can handle only limited no of options Managers biased in interpretion of data Constantly changing enviromnet Seek satisfactory not max profitable solution Emergent strategy Strategy is dynamic # static Org is a coalition of interest groups Dynamics Company culture/policies = resource available + external factors Success strategy need for restructure due to loss of comp. advantage Available internal resources profit in the past Resource based strategy Comp. preasure development of new prod. How well are we performing Total Quality Management (TQM) The overall view Systematic approach - continually adopted Carry on attack existing markets Structure Strategic planning What should we be doing in the future Do not confuse rigour with number Process of strategy & decision making High degree of comp advantage proactive style make choices not by random combine expansion & diversification precision is not essential Improve resource planning Improve market intelligens & economic analysis Search for comp advantage relative orders of magnitude Analysis How can we achieve succesful changes Data expressed as better control systems for monitoring performance Bring together business concepts & ideas in order to understand how companies operate