Media  Training Success:  How  Anyone Can  Become  A  Media Pro  In  20  Minutes  TJ  WALKER 1 Table  of  Contents: Looking  And  Sounding  Your  Best  On  Camera      page  4 Preparing  For  The  Interview:  Message      page  16 Answering  Questions      page  21 Sound  Bites      page  23 About  The  Author      page  34 2 There  are  four  skills  needed  in  order  to  ace  any  media interview: 1. How  to  look  comfortable,  confident  and  relaxed  (if you  are  on  TV  or  video). 2. How  to  create  a  simple,  three-­‐part,  30-­‐second message. 3. How  to  answer  questions  in  an  interview. 4. How  to  create  and  speak  in  sound  bites  so  that  you can  get  the  exact  quote  you  want  in  the  final  story. Note:  For  purposes  of  discussion  in  this  book,  I  will  use “quote”  and  “sound  bite”  interchangeably  anytime  I  am referring  to  any  of  your  words  that  are  edited  and  get used  in  a  final  text,  audio  or  video  news  story. You  will  get  sick  and  tired  of  reading  me  write  this throughout  this  book  but  I  cannot  stress  enough  how important  it  is  to  record  and  watch  each  practice interview  that  you  do. I  have  spent  30  years  training  people  to  appear  in  the media  and  I  have  found  the  following  truth:  the  most important  thing  that  sets  people  apart  who  simply  get 3 through