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i 3rd Edition Intermediate Business English Course Book David Cotton David Falvey Simon Kent ,I, = FT PEARSON - Longman FINANCIAL TIMES scanned for Paul Jennings
Inhalt des Dokuments
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languagedownload.ir DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY U N IT Talk about your listening: An interview Words thaI go with Taking part in Hudson Corporation: 1 BRANDS favourite brands with a brand manager brand. product and meetings Decide how a luggage Reading: Building luxury market manufacturer can C) brands Financial Times Present simple and protect its brand page 6 - present continuous Writing: e-mail UNIT 2 Talk about your Listening: An interview British and American Telephoning: 8TS: Retain a travel TRAVEL travel experiences with a sales director of travel words making agent's key client a hotel chain Talking about the future arrangements Writing: e-rnail C) page 14 Reading: What business travellers want- Financial Times U N IT3 Discuss attitudes to Reading: Mercedes, Words for describing Managing meetings AcquiringAsia CHANGE change in general shining star- change Entertainment: Solve and at work Financial Times Past simple and present the problems arising C) listening: An interview perfect from a recent merger page 22 with a management Writing: action consultant minutes WORKING ACROSS CULTURES: 1 SOCIALISING C) page 3 0 REVISION U N IT A � page 32 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 4 Talk about Reading: A successful Words and expressions Socialising: InStep's relocation: ORGANISATION status within an organisation- to describe company introductions Decide on the organisation Financial Times structure and networking relocation site of a C) listening: An interview Noun combinations shoe manufacturer page 36 with a management Writing: e-mail consultant UNIT 5 Discuss authentic Reading: A new kind of Words and expressions Starting and Alpha Advertising: ADVERTIS ING advertisements campaign-Financial for talking about structuring a Develop an Times advertising presentation advertising campaign C) page 44 listening: An interview Articles Writing: summary with a marketing communications executive U N IT6 00 a Quiz and listening: An interview Words and expressions Oealing with figures Make your pitch: MONEY discuss attitudes with an investment for talking about finance Present a new idea to money director Describing trends to investors C) page 52 Reading: An inspirational Writing: e-mail story- Sunday Times WORKING ACROSS CULTURES: 2 I NTERNATIONAL MEETINGS C) page 60 REVISION UNIT B C) page 62 WRITING FILE SOCIAL-CULTURAL GAME ACTIVITY FILE C) page 126 C) page 132 � page 134 scanned for Paul Jennings
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languagedownload.ir CONTENTS DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY U N IT7 Discuss the Listening: An interview Idioms for talking about Social English Business culture CULTURES importance of with the manager of a business relationships briefing: Prepare cultural awareness cultural training centre Advice, obligation and a talk on business =:J page 66 in business Reading: Culture shock- necessity culture Finance Week Writing: report U N IT8 Talk about job Reading: Women at Expressions for talking Getting information Fast Fitness: Find HUMAN interviews work- about job applications on the telephone a new manager for RESOU RCES Thanh Nien News -ing forms and infinitives a health dub chain listening: An interview Writing: letter =:J page 74 with an international recruitment specialist U N IT9 Discuss the Reading: Trade between Words and expressions Negotiating Pampas Leather development China and the US- Chino for talking about Company: Negotiate INTERNATIONAL of international free trade a deal on leather Doily, Reuters MARKETS markets goods Listening: An interview Conditions =:J page 82 with an expert on Writing: e-mail negotiating WORKING ACROSS CULTURES: 3 DOING BUSI NESS INTERNATIONALLY =:J page 90 REVISION U NIT C =:J page 92 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY U N IT Discuss questions Reading: The ethics Words to describe illegal Considering options Principles or profit?: 10 ETHICS of ethics at work of resume writing activity or unethical Debate some ethical Business Week behaviour dilemmas facing a =:J Listening: An interview Narrative tenses drugs company page 96 with the director of Writing: report an environmental organisation U NIT Discuss the qualities Listening: An interview Words to describe Presenting Lina Sports: Decide 11 LEADERSH I P of good leadership with the managing character on the best leader for director of an executive Relative clauses a troubled sportswear =:J recruitment company manufacturer page 104 Reading: Leading L'Oreal Writing: e-mail - Financial Times U N I T 12 Do a quiz on how Reading: Head to head Idioms from sport to Negotiating Fashion House: COMPETITION competitive you are competition- describe competition Negotiate new Financial Times Passives contracts with =:J page 1 1 2 Listening: An interview suppliers with a manager from the Writing: e-mail Competition Commission WORKING ACROSS CULTURES: 4 COMMU NICATION STYLES =:J page 120 REVISION UNIT D =:J page 122 GRAMMAR REFERENCE AU DIO SCRI PTS GLOSSARY =:J page 146 =:J page 152 =:J page 167
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languagedownload.ir What is Market Leader, and who is it for? Market Leader is a multi· level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects. The authors David Falvey (left) has over25 years' teaching and managerial experience in the UK, japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recently Head of the English Language Centre and Principal Lecturer at London Metropolitan University. David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, includingAgenda, World ofBusiness, International Business Topics and Keys to Management. He is also one of the authors of the best· selling Business C/ass. He was until recently a Senior Lecturer at London Metropolitan University. Simon Kent (right) has over 20 years' teaching experience, including three years as an in·company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan U niversity. 4
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languagedownload.ir INTRODUCTION What is in the units? You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it. VOCABU LARY You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossary feature on the OVO-ROM. A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary. READI NG You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. LISTE NING You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the OVO-ROM. LANGUAGE REVIEW This section focuses on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. SKI LLS You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. CASE STUDY The Case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. After you've finished the Case study, you can watch a consultant discussing the issues it raises on the OVO-ROM. WORKING ACROSS These four units focus on different aspects of international communication. CULTURES They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures. REVISION U N ITS Market Leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis. 5
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languagedownload.ir STARTING U P IJ Work with a partner. List some of your favourite brands. Then answer these questions. 1 Do you / Would you buy any of the following brands? Why? / Why not? Coca-Cola Ikea Microsoft Tesco Chanel IBM General Electric Virgin Nokia Kellogg's Toyota Google Intel Samsung Ford McDonald's Mercedes-Benz Disney Marlboro China Mobile 2 Which of the brands above do you think feature in the top-ten Interbrand list in both 1999 and 2007? (Check your answer on page 134. Are you surprised?) 3 Pick some of the brands above which interest you. What image and qualities does each one have? Use these words and phrases to help you. value for money upmarket timeless well-made classic durable inexpensive cool reliable stylish fashionable sexy sophisticated fun 4 How loyal are you to the brands you have chosen? For example. when you buy jeans, do you always buy Levi's? Why do people buy brands? 5 Why do you think some people dislike brands? Il �)>> CDl.l Listen to two speakers talking about brands. What reasons does each person give for liking or disliking brands? Which person do you agree with? 6
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languagedownload.ir UNIT 1 •• BRANDS B Match these word partnerships to their meanings_� Brand 1 loyalty a) the title given to a product by the company that makes it management 2 image b) using an existing name on another type of product 3 stretching c) the ideas and beliefs people have about a brand 4 awareness d) the tendency to always buy a particular brand 5 name e) how familiar people are with a brand (or its logo and slogan) 6 launch f) the set of products made by a company 7 lifecycle g) the use of a well-known person to advertise products 8 range h) when products are used in films or TV programmes 9 placement i) the introduction of a product to the market 10 endorsement j) the length of time people continue to buy a product 11 leader k) the percentage of sales a company has 12 research I) customers of a similar age, income level or social group 13 share m) the best-selling product or brand in a market 14 challenger n) information about what consumers want or need 15 segment 0) the second best-selling product or brand in a market I!I Complete these sentences with word partnerships from Exercise A_ B R A N D 1 No one recognises our logo or slogan. We need to spend more on advertising to raise .�t.t?,:,.4. C?�� r.�.0�?J. . 2 Consumers who always buy Sony when they need a new TV are showing . . . . . . . . . . . . 3 A fashion designer who launches his o r her own perfume is an example of 4 The . . . . . . . . . . . . of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. P R O D U C T 5 George Clooney advertising Nespresso is an example of . . . . . . . . . . . . 6 A . . . . . . . . . . . consists of introduction, growth, maturity and decline. 7 Tesco's wide . . . . . . . . . . . . means that it appeals to all sectors of the UK market. 8 The use of Aston Martin cars and Sony computers in James Bond films are examples of . . . . . . . . . . . . M A R K E T 9 Microsoft is the . . . . . . . . . . . in computer software. 10 In countries with ageing populations, the over·60s age group is becoming an increasingly important . . . . . . . . . . . . . 11 Pepsi is the . . . . . . . . . . . in carbonated soft drinks. 12 Focus groups and consumer surveys are ways of conducting . . . . . . . . . . . . B Discuss these questions. 1 What are the advantages and disadvantages for companies of prlJduct endorsements? 2 How can companies create brand loyalty? 3 Can you give any examples of successful o r unsuccessful brand stretching? 4 Think of a cheap or expensive idea for a product launch. See the OVO-ROM � 5 What other market segments can you identify (e.g. young singles). forthe i-Glossary. V 6 What action can companies take if they start to lose market share? 7
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languagedownload.ir UNIT 1 .. BRANDS m �)>> CD1.2 Chris Cleaver is Managing Director, Business Brands at Dragon Brands. Successful listen to the first part of the interview and tick the points that he makes. brands A brand ... 1 helps people to become familiar with a product. 2 gives a product an identity. 3 increases the sales of a product or service. 4 enables the target consumer to decide if they want the product o r not. III �)>> CD1.3 listen to the second part of the interview and answer the question. What is the main function of a brand? Chris Cleaver II �))) CD1.4 listen to the final part. In which two ways has Chris Cleaver's company helped Nokia? Watch the the OVO-ROM.interview on 0 m Think of three brands you really like and discuss what 'appealing and persuasive' ideas they communicate to you. m What is the brand image of Dior? Building luxury brands III Skim the article on the opposite page quickly and say which of the following points are mentioned: 1 The high profit margins on bags 2 Investing in markets that may take some time to grow 3 People are ready to pay a lot of money for very high·quality things because they are beautiful. 4 Building customer loyalty through ready·to-wear II Read the article and complete the notes in the maps below. Then correct the ten mistakes. need for . . . . . . . . . . . values of a historic need for expansion of shareholders balances good times gel out of office bad times - time on organisation assistant Bernard creative types Arnault / \ 6 ca\culator wear - de Castellane iewellery Galliano people from different countries newness whal happens next 8
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languagedownload.ir UNIT 1 •• BRANDS Restless pursuer of luxury's future by Vanessa Friedman Sydney Toledano (Dior's Chief realised China would one day be Executive) is one of (he longest prime territory for luxury. serving chief executives In the 3S 'I met some [nclOry owners, luxury industry. As the industry and they were working so hard, 5 goes global, he must balance the but then they would bring you to demands of shareholders and the a restaurant and it was clear they values of a historic label. the need wanted to enjoy life,' he says. for exclusivity and the need for 40 'And I thought: one day these expansion. people are going 10 have money 10 He routinely communicates with and they are going to spend it.' his demanding boss, Bcmard Antault. A few years later. Bernard main shareholder of Christian Dior, Amault contacted him. 'The 45 interview took 15 minutes . He and a number of creative lypes, knew exactly what he wanted.' including Dior's clothes designer says Mr Toledano: to take a small 15 John Galliano and jewellery designer couture house he had bought Vicwire de Castellanc. out of bankruptcy and build it 'The best advice I ever gOI was 50 into the biggest luxury group ill Ihat, when times are bad, you the world. Mr Arnalilt has used need to gel QuI of the office; when Dior to create LVMH (Louis Vuiuon things arc good, you can spend Moet Hennessy, the world's largest lime 011 the organisation,' says luxury group). Mr Tolcdano, who travels almost 55 'Christian Dior can double in every week 10 one of Dior's 224 five years,' he says. 'There may stores round the world. ' You have to be difficult timcs coming, but if YOll look for newness, look for what is look at the Middle East, China, even Sydney Tolec/w/O, CEO Dior happening next. Forget lhe calculator. Europe. I believe there is growth Understand the people from different coming. and we have to develop our Mr Toledano believes not 60 countries and what they want.' network and perfect our supply chain.' only that a brand should go to It was by spending lime in China in The ncxt wave of luxury buyers its customers but that it should the 1980s. for example, when he is now in the new territories: anticipate their needs and invest worked <It the French lcather-goods the Middle East, Russia. 70 early ill markets that may not show house Lancel, that Mr Toledano first 65 Hong Kong and South Korea. real growth for up to six years. next wave 8 buyers . . . . . . . . . . . . . . . growth Russia India China coming need to in five years perfect market develop supply chain 9
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languagedownload.ir UNIT 1 •• BRANDS LANGUAGE REVIEW The present simple and the present continuous have several uses. Present simple and present • We use the present simple to give factual information, for example about company activities. continuous Christian Dior Couture makes lUxury, ready-to-wearfashion. Dior Homme targets the male consumer. • We use the present simple to talk about routine activities o r habits. Toledano routinelycommunicates with his demanding boss. Toledano travels every week to one ofDior's 224stores. • We use the present continuous to talk about ongoing situations and projects. Fashion house Christian Dioris nowse/ling baby bottles. • We use the present continuous to talk about temporary situations. Dioris currentlylooking to recruit a marketing directorfor the UK and Ireland. � Grammar reference page 146 iii Which of the time expressions below do we usually use with the present simple? Which do we usually use with the present continuous? Which are used with both? usually this year every day now often nowadays once a month currently at the moment these days six months ago III Complete these sentences with the present simple or the present continuous form of the verbs in brackets. 1 a) At the moment, eBay . . . . . . . . . . . (work) with brand owners to remove fake items. b) eBay . . . . . . . . . . . now (spend) $20m a year analysing suspicious sales. 2 a) Louis Vuitton usually . . . . . . . . . . . . (seli) its products through authentic Louis Vuitton boutiques. b) At the moment, Louis Vuitton . . . . . . (negotiate) with Hubert de Givenchy. 3 a) Both Apple and BlackBerry . . . . . . . . . . . (launch) important new products this year. b) These days, a lot of people . . . . . . . . . . . (have) a BlackBerry. II Complete this text with the present simple or the present continuous form of the verbs in brackets. The Google brand . . . . . . . . . . . . ' (grow) rapidly. According to the Millward Brown Brandz report, it . . . . . . . . . . . . ' (hold) first place in the list of top 100 brands. In fact, the IT field (dominate) the top-ten corporate brands. Google . . . . . . . . . . . . ' (operate) websites ......... J at many international domains, the most popular being www.google.com. and ... 5 (generate) revenue by providing effective advertising opportunities. Google always . . . . . . . . . . . 6 (focus) on the user, and consumers usually . . . . . . . . . . . . 7 (see) Google as quite trustworthy. Nowadays, companies . . . . . . . . . . . .8 (begin) to recognise that brands are amongst their most valuable assets. They understand that brands . . . . . . . . . . 9 (become) ever more powerful in driving business growth. Strong brands . . . . . . . . " (generate) superior returns and protect businesses from risk. Google currently . . . . . . . . . . . " (hold) the top position, but it has to keep innovating if it wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top lOa, and China Mobile . . . . . . . . . . . " (grow) steadily, too. 10
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languagedownload.ir UNIT 1 •• BRANDS a �)>> (D1.5 Four marketing executives at a sports sponsorship agency are Taking part in talking about finding a new sponsor for their client, a well-known media meetings company, Listen to the conversation and answer the q uestions, 1 Why does the client want to change the sport they sponsor? 2 Which four sports do the executives consider? 3 Which sport does Mario suggest? Why does he suggest it? 4 What must David do before he contacts Larry Harrington's agent? Il �)>> CD1. 5 Listen again and complete the extract. Joy Well, there are several possibilities, . . . . . . . . . . . . ' ice hockey? It's an incredibly fast. exciting sport, it's very popular in America and in a lot of European countries. David OK. that's a possibility. . .. . ', Natasha? Would ice hockey be a good choice? Natasha Mmm, . . . . . . . . . . . . '. It's not really an international sport, is it? Not in the same way as baseball, for example. or ... tennis. David . . . . . . . . . . ' - baseball's got a lot more international appeal. and it's a sport that's got a good image. I don't know about tennis - I'm not sure it would be suitable. Mario, . . . . �? Mario . . . . . . . . . . . '. motor racing would be perfect for our client. It's fast. exciting. and the TV coverage of Formula One races is excellent. They would get a lot of exposure, it will really strengthen their image. David That's a great idea. Mario. .. . . . .. .. . . . 7 get in touch with Larry Harrington's agency and see if he's interested? Harrington's young. exciting - he'd probably jump at the chance to work with our client. They're a perfect match. But first I must check with our client and make sure they're happy with our choice. B Which of the phrases in Exercise B are: 1 asking for opinions? 3 agreeing or disagreeing? 2 giving opinions? 4 making suggestions? I!J Role-play this situation. Jeanne de Brion is a jewellery company in Boston. USA. A year ago. it launched a line of jewellery with the brand name ·Cecile·. This is the name of the French designer who created the collection. Unfortunately. the Cecile line has not achieved its sales targets. Three directors of the company meet to discuss how to improve sales. Work in groups of three, Read your role cards, study the Useful language box and then role-play the discussion, Student A: Turn to page 134. Student C: Turn to page 143. Student B: Turn to page 140. USEFUL LANGUAGE ASKING FOR GIVING OPINIONS AGREEING DISAGREEING MAKING OPINIONS SUGGESTIONS How do you feel I think /1 don't think That's true, I see / know what I think we should about that? that's a good idea. I agree. you mean. but I think reduce our prices. What do you think? I n my opinion. we there's a problem. Absolutely. How about a special What's your view? need new products. Exactly. I'm not so sure. promotion? I think so. too. Maybe. but that's not Why don't we talk to enough. the big stores? Maybe / Perhaps we could offer incentives. 11
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languagedownload.ir HUDSON CORPORATION A luxury luggage m a n ufacturer is facing increased competition from cheaper im ports. I t m ust decide how to protect its brand and create new markets for its products. Background Market research Hudson Corporation, based in New Jersey, USA, Hudson recently set up a series of focus groups to makes top-of-the-range luggage and Iravel find out how consumers perceived the company's accessories. It is a well-known brand name in the brand in the USA. USA. Its suitcases and bags are associated with Which of the findings do you think may have high quality, traditional design and craftsmanship. contributed to the company's lower market share Hudson emphasises in its advertising that its in its home market? products are 'made in America'. Recently, the company's market share in the USA has decreased. One reason for this has been the increased Do you think Hudson's % of people competition from Asian companies selling similar luggage and bags are: answering 'yes' products at much lower prices. A year ago, the management decided to boost expensive? 72 sales by entering the European market, focusing exclusive? 56 initially on Switzerland, Germany, France and value for money? 48 Italy. They set up a branch office and warehouse facility in Zurich, which would be the base for their good quality? 82 European expansion. old-fashioned? 68 What problems do you think Hudson will face exciting? 15 on entering the European market? Make a list innovative? 18 of your ideas. �l))(01.6 Four of Hudson's American managers are talking about the problems they could face in Europe. listen and make notes on the key points.
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languagedownload.ir ARKETING STRATEGIE FOR EUROPE - OPTIONS Reposition the brand Hire a top designer Sell Hudson suitcases and bags at medium price Employ a top designer to produce a new range ranges. Manufacture the products in a country of smaller suitcases and shoulder bags aimed at where labour costs are low, e.g. India or China. businesspeople travelling in Europe and at rich, Do not promote the products as 'Made in America'. younger, fashion-conscious buyers. Sell the Use a high-volume, low-cost strategy for Hudson's products under a new label. core products. Develop a wider product range Develop the Hudson brand Sell a wider range of products under the Hudson Promote the Hudson products as an exclusive label, e.g. trolley-backpacks, document cases, brand and keep the 'Made in America' tag. Sell briefcases, name-card holders, shoulder bags for the products in the higher price ranges. Use product men and women. Sell at lower, competitive prices. placement in films and television to support the brand. Hire a famous, sophisticated, influential Stretch the Hudson brand man and woman to endorse the products. Two Put the Hudson brand on high-quality watches well-known French film stars have shown interest and jewellery. Make an agreement with the Swiss in endorsing a new range. manufacturers of these top-of-the-range products. Develop sales using e-commerce Sell the existing product lines via the Internet at very competitive prices. Writing 1 Work in small groups as directors of the Hudson Corporation. Hold an informal meeting. Consider the advantages and As the CEO of Hudson Corporation, write an disadvantages of each option listed above. Choose two of e-mail to the head of European Marketing the marketing strategies which Hudson should focus on to Associates, David Wright, summarising the expand sales in European markets. actions you agreed to take at your meeting, with your reasons. Suggest a time for a meeting 2 Meet as one group and decide which two marketing with David Wright and his associates. strategies you will use to develop sales in European markets. C) Writing file page 127 Watch the Case study commentary an the DVD-ROM. o 13
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languagedownload.ir STARTING U P Ii! Discuss these questions with a partner. 1 How often do you travel by air, rail, road and sea? 2 Do you enjoy travelling? What don't you enjoy about it? 3 Put the following in order of importance to you when you travel. Icomfort safety price reliability speed Does the order of priorities change for different types of travel? m Choose the correct words from the box to complete the following list of things which irritate people when flying. cabin cancellations checks food jet luggage queues room seats trolleys 1 not enough leg. . . . . . . . . 6 overbooking of . . . . . . . . . . . 2 lost or delayed . . . . . . . . 7 flight delays and . . . . . . . . . . . . 3 long . . . . . . . . . . . . at check·in 8 tiredness and . . . . . . . . . . . . Iag 4 poor quality. . and drink 9 delays for security . . . . . . . . . . . 5 no baggage .. available 10 oversized hand luggage in the . 1:1 �)>>CD1.7 listen to three people talking about their travel experiences. Tick the problems in Exercise B that they mention. m Which of the things in Exercise B irritate you most? Which irritate you least? Discuss your ideas with a different partner. 14
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languagedownload.ir VOCABULARY m Match the words and phrases which have the same meaning_ For each pair, British and decide which is British English and which is American English_ American 1 subway a) line English 2 city centre b) lift 3 carry-on baggage c) public toilet 4 one way d) schedule 5 return e) economy class 6 freeway f) single 7 rest room g) first floor 8 elevator h) bill 9 coach class i) booking 10 timetable D round trip 11 car park k) downtown 12 queue I) motorway 13 check m) underground 14 reservation n) hand luggage 15 ground floor 0) parking lot Il Work i n pairs_ Use the American English words or phrases from Exercise A to complete this text. My last overseas business trip was a nightmare from start to finish. First of all, there was a delay on the way to the airport, as there was an accident on the f�����y I. When I . . . got there, I found the lower level of the airport . . . . . . . . . . . . 'was flooded. Next, my . . . . . . . . . . . . 1 was too big and heavy, so I had to check it in. When we arrived, the . . . . . . . . . ' was closed, and there were no cabs at all. After a long time trying to figure out the . . . . ' and waiting in . . . . . . . . . . . . for 40 minutes, we finally got a bus .. . 6 and found the hotel. Then there was a problem with our room . . . .. .. . . 8 and, would you . . . believe it, the . . . . . . . . . . . ' wasn't working, and our rooms were on the fifth floor. See the OVO-ROM A for the i-Glossary. W II �I» CD1.8 Listen to the recording and check your answers to Exercise B_ 15
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languagedownload.ir _MUNIT 2 •• TRAVELniiili� �)>>(01.9 Listen to Sholto Smith, Area Sales Director for Hyatt H otels, talking Hyatt Hotels about how the company meets the needs of business travellers. Listen to the first part and tick which of the following he mentions. Location of hotels Good links with Close to the airport underground networks Totally non·smoking Good restaurant Close to client's office Technology Internet Business centre Swimming pool Translation services Free transport to hotel III �)>> (01.10 Listen to the second part and complete the notes on the ways hotels are adding value to their guests' stay. Sholto Smith • ....I on a daily basis • Membership to the........................' • Newspapers • Transportation to and from the ... • Ashuttle service to: a)the .. b) the .. .........> in which the client works B �)>> (D1.11 Listen to the third part and summarise the future developments in the business travel market that Sholto mentions. Watch the interview on m In groups, discuss what is important for you when staying in a hotel, for the OVO-ROM. either work or pleasure. READING B What factors do you consider when choosing an airline? What business travellers want III Work in pairs. Complete the table below for your article. (You may not be able to answer every point.) Student A: Read the article on page 17. Student B: Read the article on page 134. Edmond Moutran John Cox job Chairma o of Memac 09ilvy & Mather nationality travel destinations amount of air travel choice of class choice of airline likes dislikes travel to airport hotel requirements 16
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languagedownload.ir UNIT 2 •• TRAVEL Counting the ways to bridge the gulf by Jill James As morc carriers open up more routes, by British Airways and Air France. travelling to and arollnd the Middle He always travels with his wife. East has never been easier. Liliane, who worked with him Edmond Moutran, the 63-year-old 30 until very recently, and prefers to 5 Chairman and Chief Executive travel first class. He also uses business of Memac Ogilvy & Mather, the class. He says he will travel economy multinational advertising and 'in an emergency' . communications company, should He uses airline lounges. '1 want know. The Lebanese execut.ive 35 good chairs, plenty of newspapers and 10 reckons he spends 60% of his television. Airlines that spend millions working week in the air. 'I spend on decor and have uncomfortable 200 days in Beirut, 40 days in Dubai, chairs really need to look at 40 days in Bahrain and 25 in the themselves.' staff sometimes,' he says. 'If they're UK. I also spend one week in each 40 'MEA gets me a car to the airport tired of their jobs, they should 15 of Cairo, Jordan, Jeddah, Riyadh, and they open a special counter for 55 give il up. I also dislike the casual Kuwait, Tunis and Algeria. I go to me as an individual,' he says. 'Staff attitude of ground staff. Employees South Africa once a year, Barcelona take your boarding pass. check you in should be trained to cope with once or twice a year for conferences and walk you through to the lounge. o f customers who have problems.' and I go to Paris four times a year.' 45 The airline saves me abollt an hour He says his choice of airline is standing i n line. I t shows real respecl. Mr Moutran says that problems with dictated by convenience, but his You don't really get this extra 60 ground staff are one of the reasons he preference is for Middle East Airlines special treatment on other airlines. hales (ravelling to the US. 'No one and its 'new aircraft and equipment, With MEA, it's the whole process ever has time 10 answer a queslion 4 and well-trained, fresh and energetic 50 - that's why I ' m so loyal to them.' there,' he says . He also doesn't like staff'. His second choice is Gulf So what annoys him most about the lack ofopenness shown by airlines Air, with Emirates third, followed Hying? 'The attitude of crew and 65 when there are problems and delays. B In pairs, share information about the two articles. Compare the attitudes of the two travellers. Whose point of view is closest to yours? m Match the sentence halves to complete the definitions of the words in bold. 1 Peak travel happens a) a change to a better seat or level of service. 2 When you check in, b) a room in a hotel/airport where people can sit and relax. 3 Frequent-flyer points are c) a card you must show in order to get on a plane. 4 An upgrade is d) all the people who work at an airport, but not the pilots or cabin crew. S A lounge is e) awarded by airlines to reward customer loyalty. 6 A boarding pass is f) at times when the largest number of people are travelling. 7 Ground staffare g) you go to desk at a hotel/airport to say you have arrived. D Complete the text with the phrases from Exercise D. I don't always pay a lot of money and I try to avoid . . . . . . . . . . . . '. However, I do travel a lot, earn . . . . . . . . . . . . ' and usually gel an . ) to first class. The airline gets me a car . . . . . . . . . . to the airporl. I am met by helpfu i . . . . . '. They take my. . . . . .. . . and help me . . > . . . . . . .. . .. .'. Then they take me to the. ..... . ... . 7 , where I read the newspapers. 17
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